FreeM1
Crawlability & IndexabilityCan Google actually see, crawl and index everything that matters?
FreeM2
Technical SEOCore Web Vitals, render paths, status codes, canonicalisation, hreflang.
PlanM3
Thin Content & DuplicationWhat's diluting your authority, and what should be merged, pruned or rewritten.
PlanM4
Internal Linking & ArchitectureHow equity flows through the site, and where it's leaking.
PlanM5
Topical Authority MapThe full topic landscape you should own, and the gaps competitors are filling instead.
PlanM6
Content Velocity & CadenceHow often you publish vs. what your category actually demands.
FreeM7
On-Page SEO + SERP FeaturesTitles, headings, intent matching, FAQ, snippets, People Also Ask.
FreeM8
Schema & Structured DataMachine-readable signals that get you cited by Google and AI alike.
FreeM9
Keyword Research & Page MappingEvery commercial term mapped to a single, intent-matched page.
PlanM10
Programmatic SEOScaled, templated pages where they make sense, never spammy, always useful.
PlanM11
Non-Commodity Content StrategyOriginal insight competitors can't replicate from a template.
FreeM12
AI Search AuditAre ChatGPT, Perplexity, Gemini and Google SGE recommending YOU? Why or why not.
PlanM13
Content Pillars & Blog AuditCluster strategy that turns scattered blog posts into authority hubs.
FreeM14
Local SEO & GBPMap Pack dominance, GBP optimisation, citations, reviews velocity.
FreeM15
Competitor BenchmarkingWhere they outrank you, where they're vulnerable, where you can leapfrog.
FreeM16
Off-Page, Backlinks & Digital PRTrust signals, link gaps, PR-led acquisition that no automation can fake.
PlanM17
Audience Segmentation & User JourneyPersonas mapped to real-world search intent and the path to enquiry.
PlanM18
CRO & Conversion TrackingTraffic without conversion is vanity. GA4 events, form tracking, revenue attribution.
PlanM19
9-Month Roadmap & KPI FrameworkQuarter-by-quarter priorities and the metrics that actually matter.