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Frequently Asked

The questions businesses ask before working with Clario.

Straight answers. No jargon. If you have a question that isn’t here, ask Luke directly on the discovery call.

What is AI search visibility (and how is it different from SEO)?

AI search visibility is the practice of making your business discoverable and citable by generative AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overview. It relies more on entity signals, schema markup, structured content and authoritative citations - not just traditional Google rankings. Clario builds this infrastructure as part of every SEO + AI Search engagement.

Is the free website demo really free?

Yes. The free website demo is a conversion-led mock of your new site, delivered same day. No commitment, no template, no payment required. Yours to keep whether or not you go on to engage Clario for the build.

How long does a forensic SEO audit take?

The free Surface SEO + AI Presence Audit is delivered within 24 Hours as a branded PDF. That covers 9 of the 19 modules, yours to keep. When you start an SEO Core or SEO + AI Search plan, we complete the full 19-module forensic audit - the remaining 10 modules, both discovery phases and a bespoke executive summary - within the first 5-7 working days, plus a 30-minute walkthrough call.

How is Clario different from a typical SEO agency?

Clario is founder-led: every SEO strategy, audit and report is directly viewed by Luke Francis, with no junior account managers or white-label outsourcing. Web design is delivered hands-on by a small, dedicated team alongside Luke. For SEO and AI Search, we take one client per industry, per location - so your competitors NEVER get the same playbook. All work is quality-checked by a 30-year veteran agency partner with active campaigns across enterprise iGaming, university and crypto sites.

What if my industry or location is already taken?

For SEO and AI Search specifically, we work with one client per industry, per location, so you're never competing with another Clario client for the same rankings. In Jersey that's island-wide; for UK and international clients it's judged per city. If your combination is already taken, we'll tell you upfront on the discovery call, no wasted time. This exclusivity is specific to SEO + AI Search retainers and doesn't apply to web design projects.

Do you work with businesses outside Jersey?

Yes. Clario serves clients across the United Kingdom, Europe, UAE. Most engagements run remotely with video calls and shared dashboards. Active retainer clients span trades, recruitment, hospitality, professional services, API's, SAAS products, E-com stores and personal brands.

How does SEO work for a small island market like Jersey?

Jersey is small enough that search volumes look tiny next to a UK city, but that works in your favour, competition is thinner and the one-client-per-industry model means you're not fighting four other local firms for the same terms. The playbook is the same forensic approach used on larger markets, just aimed precisely at Jersey-specific searches like "accountants Jersey" or "recruitment agencies Jersey" rather than generic national terms that don't convert for an island business.

Can you help my business get found by tourists as well as locals?

Yes. Jersey businesses in hospitality, retail and leisure often need to show up for two very different searches, "best hotel Jersey" from a visitor planning a trip, and "hotel near me" from someone already on the island. Both get covered as part of local SEO and Google Business Profile work, alongside the AI search side, since visitors are increasingly asking ChatGPT or Google AI Overview for recommendations before they even open Google Maps.

What does the SEO Core retainer include?

SEO Core (£750/month, 6-month minimum) includes the full forensic audit, ongoing technical scans and fixes, on-page optimisation, content creation, schema and internal linking, link building outreach, ongoing GSC and GA4 monitoring, monthly reporting and a direct line to the founder.

What results have you achieved?

Most recent SEO Core campaign for Select Recruitment (Jersey): organic clicks 1.69k → 4.12k and impressions 17.3k → 40.6k period-on-period, average Google position 8.6 → 6.3, with site form submissions up 600% and 4× ROI on traffic value. Full breakdown in the case study above.

How do you measure success?

Leads, revenue and pipeline - not vanity traffic. Every campaign maps every primary keyword to a specific business outcome (enquiry, booking, sale) and reports against that monthly. Traffic without conversion is meaningless; we track GA4 events, form completions and where possible attributed revenue.

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