What is AI search visibility?

AI search visibility is the practice of making a business discoverable and citable by generative AI engines such as ChatGPT, Perplexity, Gemini and Google SGE. It relies on entity signals, schema markup, structured content and authoritative citations, not just traditional Google rankings. Clario Search builds this infrastructure as part of every SEO + AI Search engagement.

How long does a forensic SEO audit take?

A free Surface SEO + AI Presence Audit is delivered within 24 hours as a branded PDF with prioritised quick-wins. When you start a plan, the full 19-module forensic audit is completed in month one as part of your onboarding -- no separate fee required.

How is Clario Search different from a typical SEO agency?

Clario is founder-led: every SEO strategy, audit and report comes directly from Luke Francis, with no junior account managers or white-label outsourcing. Web design is delivered hands-on by a small, dedicated team alongside Luke. For SEO and AI Search specifically, Clario takes one client per industry, per location, so your competitors never get the same playbook. All work is quality-checked by a 30-year veteran agency partner.

What if my industry or location is already taken?

For SEO and AI Search specifically, Clario works with one client per industry, per location, so clients never compete with another Clario client for the same rankings. In Jersey that is island-wide; for UK and international clients it is judged per city. This exclusivity is specific to SEO and AI Search retainers and does not apply to web design projects.

Does Clario Search serve businesses outside Jersey?

Yes. Clario serves clients across the United Kingdom and Europe. Most engagements are run remotely with video calls and shared dashboards. Existing retainer clients span trades, recruitment, hospitality, professional services and personal brands.

What does the SEO Core retainer include?

SEO Core (£750/month, 6-month minimum) includes the full forensic audit, ongoing technical scans and fixes, on-page optimisation, content creation, schema and internal linking, link building outreach, ongoing GSC and GA4 monitoring, monthly reporting and a direct line to the founder.

What results has Clario achieved for clients?

Most recent SEO Core campaign for Select Recruitment (Jersey): organic clicks 1.69k → 4.12k and impressions 17.3k → 40.6k period-on-period, average Google position 8.6 → 6.3, site form submissions up 600% and 4× return on traffic value. Other retainer clients include accountants, electrical contractors and recruitment agencies.

Is the free website demo really free?

Yes. The free website demo is a conversion-led mock of your new site, delivered same day. There is no commitment, no template and no payment required. It is yours to keep whether or not you go on to engage Clario for a build.

SEO Results & Case Studies, Straight From Search Console

"If you haven't met Luke yet, please make sure you do. He's our go-to for all things SEO. Luke provides a bespoke, forensic deep dive audit of your website's SEO but with thought to the wider aspects of Conversion Rate Optimisation (CRO) and User Experience. He's a strategic thinker, with expertise that goes far beyond surface-level SEO but actually deeply understands what makes search algorithms tick. What impressed me most though about Luke's approach is his appreciation of real business goals & KPIs that really shape his SEO activity. It's not just about traffic, but driving revenue and long-term growth. If you're looking for a search partner that blends insight with responsiveness and a proactive approach to SEO, then Luke is your man."

James A. Matthewson

Founder & CEO, SUPERLUXE & Partners

Youngest-ever Fellow, Institute of Direct & Digital Marketing · Founder, SUPERLUXE

+455%

Candidate registrations YoY

255 → 724 organic clicks · Position 24.5 → 9.8

Select Recruitment · Jersey · 9-month SEO Core campaign

See the full case study →

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Youngest-ever Fellow of the Institute of Direct & Digital Marketing

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Former Professor of Luxury, International University of Monaco

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Career collaborations with American Express, Meta, and the Richemont Group - Cartier, IWC, Montblanc, Vacheron Constantin

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Manages a fine art portfolio worth over $72 million

I know Luke personally and he is the ultimate professional. I also know people who have worked with Clario Search and were impressed by how thorough the analysis was. The recommendations were practical, easy to understand, and gave them a clear roadmap to improve their online visibility. Highly recommended for any business wanting to improve its online presence.
Julie Zimmermanvia Facebook

Having met with Luke to discuss Clario Search's services, I found him to be a consummate professional with a clear depth of expertise in SEO. I have no doubt that he and his team can deliver outstanding results, and I look forward to working with them in the near future.
Jake Lee StevensKubik Entertainment

Had an excellent SEO consultation with Luke, he has so many ideas to help us make the most of our launch in Jersey, can't wait to start working with him, very friendly and knowledgeable. It's nice doing business with nice people!
Tig JerseyTig.je

We've worked with Luke from Clario Search for our company Select Recruitment on several occasions, and he has delivered excellent results every time.
Toni O’FlahertySelect Recruitment

From the first call to the site going live it could not have been easier. Billy pulled all the content together and sorted everything for me, all I had to do was pay the invoice. Fast turnaround, quick replies whenever I had a question, and brilliant customer care the whole way through.
Top Gardening LtdLandscaping, Jersey

Honestly effortless from start to finish. Billy pulled all the content and sorted the entire thing, all I had to do was pay the invoice. Quick to reply, quick to deliver, and looked after us the whole way. Couldn't recommend Clario enough.
PrimescapesOutdoor construction, Jersey

From our first call to going live the whole process was smooth and fast. Quick replies, no chasing, and genuinely great customer care from Billy. He made the entire thing easy.
Barringtons JewellersJewellery, Jersey

The receipts

Real results.
Straight from Google Search Console.

No mock-ups, no rounded-up vanity numbers. These are unedited Search Console exports from live client campaigns, current period vs. the period before.

Performance · Search results Live GSC data

CAMPAIGN A - RECRUITMENT AGENCY · last 6 months vs previous 6 Compare period

✓Total clicks

3.79k-

Last 6 months

2.8k- - -

Previous 6 months

✓Total impressions

98.1k-

Last 6 months

104k- - -

Previous 6 months

✓Average CTR

3.9%-

Last 6 months

2.7%- - -

Previous 6 months

✓Average position

12-

Last 6 months

20.3- - -

Previous 6 months

CAMPAIGN B - GLOBAL FOOTBALL API · last 3 months vs previous 3 New property, zero baseline

✓Total clicks

16.4k-

Last 3 months

0- - -

Previous 3 months

✓Total impressions

692k-

Last 3 months

0- - -

Previous 3 months

✓Average CTR

2.4%-

Last 3 months

0%- - -

Previous 3 months

✓Average position

6.2-

Last 3 months

0- - -

Previous 3 months

What do these numbers actually mean? +

Total clicks: how many people actually clicked through to the site from Google. Real visitors, not estimates.

Total impressions: how many times the site showed up in Google’s results. This is your visibility.

Average CTR: of everyone who saw you, the share who clicked (clicks ÷ impressions). Higher means your listing is pulling its weight.

Average position: where you typically sit in Google’s results. 1 is the top, so a lower number is better.

Your numbers could be the next screenshot we feature.

Get your free 24-hour surface audit →

Live on Google right now

First place.
In the real results.

Not mock-ups. Not projections. These are live Google searches taken today, your clients would see these results if they searched right now.

"recruitment jersey" #1 Organic & Maps Pack

🔍

Select Recruitment ranking first on Google for recruitment jersey, Clario Search client

Select Recruitment · Jersey · SEO Core campaign

"accountants jersey" #1 Organic & Maps Pack

🔍

Rosscot Chartered Accountants ranking first on Google for accountants jersey, Clario Search client

Rosscot Chartered Accountants · Jersey · SEO Core campaign

Our accountancy client sits at #1 for “accountants jersey”, ahead of the island’s biggest firms, the ones running six-figure marketing budgets. One Jersey specialist, a fraction of the spend, top spot.

Two industries. Two clients. Both first. See where you rank →

Case Study · Select Recruitment

Select Recruitment is growing every month.

9-month SEO campaign (April 2025 → January 2026) plus ongoing maintenance. The figures below come straight from Google Search Console - no estimates, no vanity metrics, just what the data shows.

Campaign started April 2025 Maintenance ongoing from January 2026 · 15 months of search performance reviewed

Total Clicks

▲ +144% vs prior period

Avg Google Position

↑ #1 for primary keyword · avg up from #8.6

Click-Through Rate

▲ Up from 9.8%

Total Impressions

▲ +135% vs prior period

Candidate Registrations

+0%

YoY vs prior period

more form submissions

Contact form submissions surged 600% over the campaign.

More people finding Select Recruitment on Google translated directly into contact form submissions and phone calls. As average position climbed, and total clicks more than doubled - qualified candidates and employers started converting at a level the business had never seen.

This isn't just traffic. It's real business.

Monthly Clicks & Average Position

April 2025 → May 2026. Clicks and impressions accelerated as rankings climbed toward the top of page one.

Monthly Clicks Avg Position Form Submissions Trend

Period-on-Period

Total ClicksBefore 1.69k → Now 4.12k

Total ImpressionsBefore 17.3k → Now 40.6k

Avg Local PositionBefore #2 page avg → Page 1 consistently

Click-Through RateBefore 9.8% → Now 10.1%

What It Means

Rankings

#6.3 avg position

Up from #8.6 average. Select Recruitment now ranks #1 on Google for its primary keyword, “recruitment jersey”, with its other terms climbing page one.

Form Submissions

600% more leads

More visibility translated directly into a 6× increase in people reaching out through the website - the only metric that matters.

Click-through

10.1% click rate

Held above 10% - well beyond the industry norm - even as impressions more than doubled. People see the site and choose to click.

Reach

2.4× the clicks

New searches - "jobs in jersey", "IT jobs jersey", "part time jobs" - pushed clicks from 1.69k to 4.12k period on period.

Top Queries Driving Growth

recruitment jersey (primary target keyword) - 1 in 4 people who search, click.#2.985 clicks · 25.4% CTR
select recruitment#1.065 clicks · 76.5% CTR
select recruitment jersey#1.154 clicks · 74% CTR
part time jobs in jersey#9.011 clicks · 9.4% CTR
jersey recruitment agencies#1.66 clicks · 12.8% CTR
recruitment agencies jersey#3.05 clicks · 9.8% CTR
it jobs jersey#7.75 clicks · 21.7% CTR
employment agencies jersey#2.24 clicks · 20% CTR

Your turn.
Let's build your data story. Same forensic approach. Same revenue-first measurement. One client per industry, per location.

Book a free call →

SEO Clients

Real campaigns. Real KPIs.

A snapshot of active SEO retainers and delivered audits across recruitment, finance, accountancy, healthcare and trades.

Rosscot Accountants

Accountancy / Financial Services

Signed March 2026. 9-month engagement commencing April 2026 - technical SEO, GBP management, content strategy and AI search readiness.

Select Recruitment

Recruitment / Staffing

Leading Jersey recruitment agency. Full 9-month SEO Core campaign - every core metric moved in the right direction. See the case study →

Springbank Electricians

Trades / Electrical Contracting

Local electrical contractor. Full forensic SEO audit delivered - Local SEO & GBP optimisation roadmap, technical fixes, and a quarter-by-quarter execution plan.

Swoop.je

Finance / Mortgage Comparison

Jersey/IOM/Guernsey
Mortgage comparison SAAS platform built by local agency Blue Llama. Full 19-module forensic audit covering technical SEO, content, schema, AI citation readiness and P0/P1/P2 priorities.

Island Wellness Chiropractors

Health / Chiropractic

Chiropractic clinic. Full technical audit, local keyword opportunity mapping, GBP optimisation recommendations and a structured content plan.

Real results, straight from Search Console.

Real results.
Straight from Google Search Console.

First place.
In the real results.

Select Recruitment is growing every month.

Contact form submissions surged 600% over the campaign.

Monthly Clicks & Average Position

Real campaigns. Real KPIs.

Rosscot Accountants

Select Recruitment

Springbank Electricians

Swoop.je

Island Wellness Chiropractors

Tweaks

Real results, straight from Search Console.

Real results.Straight from Google Search Console.

First place.In the real results.

Select Recruitment is growing every month.

Contact form submissions surged 600% over the campaign.

Monthly Clicks & Average Position

Real campaigns. Real KPIs.

Rosscot Accountants

Select Recruitment

Springbank Electricians

Swoop.je

Island Wellness Chiropractors

Tweaks

Real results.
Straight from Google Search Console.

First place.
In the real results.